The Hard Seltzer Masters, which celebrates the UK’s best Hard Seltzers, saw Island Bay bag ‘Gold’ for every flavour making it 2021’s multi award winning hard seltzer.

The Hard Seltzer Masters celebrates masters in their fields, by finding and recognising the finest Hard Seltzer brands on a world stage. Chaired by The Spirits Business and assessed by a panel of spirits specialists, the entries were all judged by blind tests.

Mudassar Aziz, MD for Island Bay Drinks said, “We’re absolutely delighted firstly, to be recognised by the Hard Seltzer Masters in the spirits-based category, and secondly for achieving Gold for every one of our flavours. This is a great testament to our unique approach of using singular flavours. We have kept to the essence of a true hard seltzer in terms of taste, calories and alcohol volume without adding sugars, artificial sweeteners or flavourings. To be recognised so highly for all 3 flavours during the blind testing is an amazing achievement for the Island Bay team.”

Island Bay Hard Seltzer dominates the 250ml category and is available in three flavours – Mango, Strawberry and Watermelon. Each contains 70 calories, 5% ABV and made with real fruit flavour. Available to purchase online and retailers across the UK including WH Smiths Travel stores.

Island Bay Hard Seltzer. The 2021 Multi Award Winning Hard Seltzer

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Island Bay Hard Seltzer is now available to purchase at WH Smiths Travel stores across the UK.

Key commuter locations including Euston Station, Waterloo Station, Kings Cross Station, Liverpool Lime Street, Manchester Piccadilly, Stansted Airport and Cambridge and Cobham motorway service areas make up the network.

Mudassar Aziz, MD for Island Bay Drinks said, “This is a great win for us, we’re very excited to work with WH Smiths Travel. We’ve worked tirelessly to get our products in front of consumers to make it easier for them to purchase and enjoy our drinks. We are delighted to add this to our existing c-store, bars & restaurants distribution across the UK, as well as complementing our ever growing European distribution network.”

At 70 calories, no preservatives, no artificial sweeteners, certified gluten-free and suitable for vegans, Island Bay Hard Seltzer ticks all the boxes. Shop Now!

Lurgan-based LA Drinks has been appointed as the major distributor of Island Bay Hard Seltzer for Ireland & Northern Ireland. 

From 17 August 2020, the popular hard seltzer brand will ramp up its share of the Irish market adding to their already existing and rapidly growing footprint across the UK.

LA Drinks will distribute Island Bay Hard Seltzer to their existing customer base which is essentially rooted in Northern Ireland’s independent licensed trade, both on and off premise. As well as a strong presence in the local area, LA Drinks covers all parts of Northern Ireland and have done so for 25 years.

Barry McCaughley, Commercial Director at LA Drinks said, “We are very excited to be able to offer Island Bay Hard Seltzer as part of our extensive portfolio especially in this new sector where people are so much more conscious of their health and calorie choices.”  

This bolsters Island Bay Hard Seltzer’s existing distribution portfolio consisting of 700+ independents and c-stores, thousands of pubs and bars UK wide and online at www.drinkislandbay.com/shop.

Mudassar Aziz, MD of Island Bay Drinks said, “I am delighted to be working with LA Drinks who have a long history of providing excellent customer service and being on the front foot to make sure that they provide the very best products for their customers. This partnership solidifies my belief that we are the best hard seltzer on the market and taking time to find the right partners is the way forward for the brand.”

“We have had thousands of requests to have our drinks available in Ireland and Northern Ireland since launching our range at the beginning of the year, so it is extremely satisfying to know that we will now be an integral part of the retail and on-trade scene there.”

Available in 3 mouth-watering flavours, each 250ml can contains 70 calories and 5% ABV, suitable for vegans and gluten-free. They are perfectly positioned as an alternative to calorific alcoholic drinks for people who want to make smarter drinking choices.

Island Bay Hard Seltzer.

95% Saint. 5% Sinner.

Island Bay Hard Seltzer continues to make waves having now secured a distribution deal with the UK’s largest independent drinks wholesaler in on-trade LWC Drinks, opening the brand up to thousands of independent pubs and bars across the country. They are the first hard seltzer brand to work with LWC Drinks as the category continues to boom in line with increasing consumer demand for healthier drinking options.

With over 500 UK stockists already within wholesalers, independents and c-stores, Island Bay Hard Seltzer’s footprint keeps growing from strength to strength, adding to their distribution portfolio daily. Mudassar Aziz Founder of Island Bay Drinks said, “We are delighted to be working with LWC Drinks and proud to be the first hard seltzer brand to be available to consumers within this arena. Given the end of lockdown restrictions, people are heading back to their favourite establishments and now have Island Bay Hard Seltzer as a healthier alternative option to their usual calorific drink. “

Island Bay Hard Seltzer is available in 3 delicious flavours strawberry, mango and watermelon.