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Subscribe & Save 20% off every order!

GREAT NEWS! You can now purchase Island Bay Hard Seltzer on a subscription basis!

We’ve made ordering your favourite Island Bay Hard Seltzer even easier.  Not only will your drinks be delivered to your door every 2 weeks hassle free, you will also save 20% off every order – result! ?

Orders will be processed automatically every 2 weeks and delivered to your door without the need to place a direct order every time. Even better we have made our subscription process easy and flexible for our customers. You can modify details or cancel whenever you choose.

INTRODUCTORY OFFER: We’re giving away 2x Island Bay Hard Seltzer water tumblers after month one for the first 100 subscribers!

What are you waiting for? Visit now and set up your subscription.

Available in strawberry, watermelon, mango and mixed packs. Ideal for vegan and gluten free diets.

Experience the flavours on their own or as a mixer – get experimenting!

Talking #Healthgoals with the Evening Standard

Work those summer #healthgoals with Island Bay Hard Seltzer. 

Health and wellbeing are high on the agenda now more than ever before, with lockdown forcing many of us to push our own needs to the side. Now its time to get those health goals back on track and work towards a healthier you ready for this unpredictable summer ahead of us. Here are a few ideas on how you can maintain your #healthgoals with Island Bay Hard Seltzer.


– HIIT those goals –

Exercise is important for a healthy body and mind. Keeping your workouts quick but effective with high intensity interval training (HIIT) can be highly effective, as can making a few daily adjustments to your everyday routine. Spend more time in open spaces and walk to the next Tube station or bus stop on your journey into work. Get green fingers and cancel your regular gardener. Mow that lawn, tidy those weeds, plant some new herbs and veggies and work that core. Got a picnic date planned with your friends? Walk or cycle to the park instead of getting public transport and treat yourself to a cold Island Bay Hard Seltzer when you get there. At 70 calories, you can enjoy your drink knowing you haven’t ruined the great workout you’ve just done.


– Eat right for you –

Every body is unique — what works for your friends may not work for you. That’s why its so important to find a healthy, balanced diet that suits you. Island Bay Hard Seltzer fits into many diet plans and is suitable for vegans and gluten-free diets.


– Drink in moderation and make smart choices –

As the sun comes out and pubs and bars re-emerge, maintaining a healthy relationship with alcohol is key to achieving your health goals and maintaining a positive mind. Instead of reaching for that calorie-heavy beer or wine, why not replace with Island Bay Hard Seltzer for a healthier grab-and-go option. Available in strawberry, mango and watermelon, each has its own distinct taste offering a fruity, light, yet refreshingly clean taste on the palate, packing a punch in flavour at 5% volume. Inspired by Zane Henry at NatGeoTraveller, here are a few suggestions to boost your drink while keeping calories and sugar content in check:


Mix coriander, sliced, pickled jalapenos, a dash of agave syrup and a squeeze of lime. Create a warm, nutty, spicy taste to complement the coolness of the watermelon.

Add a salt rim around the glass for that summer cocktail feel and a watermelon wedge for added freshness.

Strawberry Burst

Add crushed strawberries and a few sprigs of rosemary to bring out the delicate sweet tones.

Garnish with a strawberry dipped in powdered sugar or chocolate for ultimate indulgence.

Mango Fool

Perfect with pineapple slices, grated ginger and dried mango shavings adding hints of peppery sweetness.

Don’t forget! All orders placed throughout July are in with a chance to win a Golden Ticket. Visit to place your order. Will you be one of the lucky few?? 


Throughout this month, Island Bay Hard Seltzer are running a Golden Ticket promotion!

We are placing 10 Golden Tickets in random orders throughout July with prizes to help you get through the month a little easier. ?

All you need to do is place an order as usual at and wait for your package to arrive. Upon opening, look out for a lucky golden ticket with your drinks!




Place your order now and be in with a chance to win! Offer ends 31st July 2020.

Counting The Points With Weightwatchers

#Healthgoals are high on our agenda.

We’re offering people a healthier alternative to calorific alcohol drinks to fit into busy lives and healthy lifestyles.

Island Bay Hard Seltzer is available in 3 refreshing flavours strawberry, mango and watermelon. Low in calories and perfectly refreshing for those gorgeous summer days that await us.

We recently teamed up with Weightwatchers to introduce Island Bay alongside the SmartPoints plan. The equivalent of 2SP, it’s the ideal alcoholic drink of choice for the health conscious amongst us.

What’s more, Island Bay Hard Seltzer doesn’t spike insulin in keto-diets, so is a perfect addition to this diet plan too.

Sarah, a WW UK ambassador immediately saw the value of adding Island Bay into her points plan.

“Saturday afternoon drinks whilst I catch up on my Netflix, and making the most of some ‘me time’. Definitely deserve it after a hard week of homeschooling!

I adore these lovely cans of alcoholic water. The guys at @drinkislandbay kindly sent me some to try and my drink of choice this afternoon is the Strawberry flavoured can. I’ve served it simply over ice with some chopped fresh strawberries. Delicious. But you could drink straight from the can, perfect to take with you on a Summer Picnic. They come in all different flavours, Strawberry, Mango and Watermelon. I can’t wait to try all the flavours!

Hard Seltzer is alcoholic and contains carbonated water, alcohol and fruit flavouring. It has zero sugar, zero carbs, no artificial sweeteners or preservatives. Suitable for Vegans and Gluten free diets also. Best of all they only have 70kcals per can and on WW.UK that works out at only 2SP. ??? So they fit in with all the WW.UK plans and are the perfect guilt free alcoholic drink!”

Sarah @mrsb.loves.ww

There’s no fun in restricting, but there is in replacing! ?

Add Island Bay Hard Seltzer to your SmartPlan and ease effortlessly into Summer.

Use code ww20 to receive 20% off your order.

promo code valid for one-time use only

Excellent reviews on Trustpilot.

Picked up by leading keto-diet forums and leading F&B outlets.

Positive feedback from consumers championing the brand.

Football Is Back!

Football fans rejoice. The Premier League is finally back and resumes tomorrow. Top-flight clubs have an incredible 92 matches combined left to play in the 2019/20 campaign and there is plenty still to be decided (apart from one thing ?)

With every match being broadcast live on TV (Sky Sports, BT Sports and the BBC), there are plenty of opportunities to crack open a drink and watch your favourite teams.

So what better time to get your fridge stocked up with some Island Bay Hard Seltzer and be prepared for the upcoming games! And at 70 calories you can even grab some extra snacks for the match.

Remember we’re still offering £10 off a 24 mix pack, simply enter code JUNPROMO10 on checkout and get ready for kick off!

Free next day delivery on all orders made before 2pm within mainland UK (this may take up to 2 days depending on your location).

We’re extending today’s last orders to 4pm!

Join the party @drinkislandbay

#healthgoals #footygoals #footballsback

Its Official – We’re Gluten Free!

We’re pleased to announce that not only are our drinks vegan friendly and suitable for keto diets, it is now also officially gluten free – add that to the list of goodness! Check out our nutritional stats:

Per 100ml Per 250ml can
ABV 5% 5%
Calories 28 70
Sugar 0g 0g
Carbs 0g 0g
Salt 0g 0g
Artificial Sweeteners No
Added Preservatives No
Natural Flavours Yes
Gluten Free Yes
Vegan-friendly Yes
Keto-friendly Yes

And believe us there’s no compromise on taste, our customers can vouch for us!

John Sutherland
hard seltzer review Fast delivery and great drink
Fast delivery and great drink! Very clean and refreshing taste
Elizabeth Montgomery
hard seltzer review Absolutely love the flavours
Absolutely love the flavours. I bought the mixed pack to try them all and, to be honest, I really like all of them. However, my favourite is the Strawberry. Delicious! Particularly great for hot summer days. Just ordered my second batch!
Liz DS
hard seltzer review Really impressed
Really impressed! Taste lovely, fresh and I was worried they would taste artificial or too sweetened but they're are like fruity sparkling water with a little kick! Would recommend!
S Hales
hard seltzer review We loved it!
We loved it. It was like “being hit in the face with flavour!”

Enjoy our mouth-watering flavours!

Strawberry, Watermelon & Mango

Island Bay Hard Seltzer Has Officially Launched!

Today, Island Bay are proud to announce the launch of their hard seltzer. Available to buy online, the drink is designed to meet the growing demands of young, health-conscious consumers who lead hectic lifestyles and demand better drinking options.

Island Bay Hard Seltzer is a refreshing vegan & keto-friendly drink made using a delicate blend of sparkling water and a specially selected, continuously distilled alcohol base with a hint of natural fruit flavour. At just 70 calories per 250ml slim can, zero carbs and 5% ABV, it’s the perfect guilt-free alcoholic drink of choice for health conscious consumers and unquestionably the drinks trend of 2020.

Hard Seltzer has seen rapid growth in the US with sales up an incredible 200% over the past year. As a category it reached $2.7bn in sales last year with a projected market value of $6.5bn by 2024. Off-site sales soared in 2019, even outpacing vodka in total volume sold, whilst on-site growth predominantly came at the expense of beer; 52% choosing to opt for seltzer instead. The UK market is expected to quickly catch up with the US as savvy consumers move away from ‘calorie-heavy’ beers and wines and look for a more convenient ‘grab and go’ drink.

Proudly backed by a leadership team with 100+ years of combined experience in beverages, a commitment to quality and meeting consumer needs is at the core of Island Bay Hard Seltzer. Mudassar Aziz, Founder and MD said: “As life becomes more demanding, consumers are constantly looking for brands to provide solutions that will enhance their lives with minimal effort. Health and wellbeing are high on the consumer agenda and a key focus for Island Bay Hard Seltzer. A great deal of care has gone into balancing ingredients to get the right blend of flavour, carbonation and alcohol, creating a delicately light and refreshing taste which appeals to our core base. Launching with strawberry, mango and watermelon, we aim to be a key player in the hard seltzer category being available in leading retailers, independent stores and available to purchase online. Island Bay Hard Seltzer is perfectly positioned to be the leading drink for millennials and the broader health conscious consumer, adding a touch of fun and fizz to peoples’ lives”.

Join The Party @drinkislandbay #FunkedUpFizz

Available to purchase online at

SRP £1.99 per 250ml can. To become a stockist please email