Lurgan-based LA Drinks has been appointed as the major distributor of Island Bay Hard Seltzer for Ireland & Northern Ireland.
From 17 August 2020, the popular hard seltzer brand will ramp up its share of the Irish market adding to their already existing and rapidly growing footprint across the UK.
LA Drinks will distribute Island Bay Hard Seltzer to their existing customer base which is essentially rooted in Northern Ireland’s independent licensed trade, both on and off premise. As well as a strong presence in the local area, LA Drinks covers all parts of Northern Ireland and have done so for 25 years.
Barry McCaughley, Commercial Director at LA Drinks said, “We are very excited to be able to offer Island Bay Hard Seltzer as part of our extensive portfolio especially in this new sector where people are so much more conscious of their health and calorie choices.”
This bolsters Island Bay Hard Seltzer’s existing distribution portfolio consisting of 700+ independents and c-stores, thousands of pubs and bars UK wide and online at www.drinkislandbay.com/shop.
Mudassar Aziz, MD of Island Bay Drinks said, “I am delighted to be working with LA Drinks who have a long history of providing excellent customer service and being on the front foot to make sure that they provide the very best products for their customers. This partnership solidifies my belief that we are the best hard seltzer on the market and taking time to find the right partners is the way forward for the brand.”
“We have had thousands of requests to have our drinks available in Ireland and Northern Ireland since launching our range at the beginning of the year, so it is extremely satisfying to know that we will now be an integral part of the retail and on-trade scene there.”
Available in 3 mouth-watering flavours, each 250ml can contains 70 calories and 5% ABV, suitable for vegans and gluten-free. They are perfectly positioned as an alternative to calorific alcoholic drinks for people who want to make smarter drinking choices.