The Hard Seltzer Masters, which celebrates the UK’s best Hard Seltzers, saw Island Bay bag ‘Gold’ for every flavour making it 2021’s multi award winning hard seltzer.

The Hard Seltzer Masters celebrates masters in their fields, by finding and recognising the finest Hard Seltzer brands on a world stage. Chaired by The Spirits Business and assessed by a panel of spirits specialists, the entries were all judged by blind tests.

Mudassar Aziz, MD for Island Bay Drinks said, “We’re absolutely delighted firstly, to be recognised by the Hard Seltzer Masters in the spirits-based category, and secondly for achieving Gold for every one of our flavours. This is a great testament to our unique approach of using singular flavours. We have kept to the essence of a true hard seltzer in terms of taste, calories and alcohol volume without adding sugars, artificial sweeteners or flavourings. To be recognised so highly for all 3 flavours during the blind testing is an amazing achievement for the Island Bay team.

Island Bay Hard Seltzer dominates the 250ml category and is available in three flavours – Mango, Strawberry and Watermelon. Each contains 70 calories, 5% ABV and made with real fruit flavour. Available to purchase online and retailers across the UK including WH Smiths Travel stores.


Island Bay Hard Seltzer. The 2021 Multi Award Winning Hard Seltzer