Island Bay Hard Seltzer continues to make waves having now secured a distribution deal with the UK’s largest independent drinks wholesaler in on-trade LWC Drinks, opening the brand up to thousands of independent pubs and bars across the country. They are the first hard seltzer brand to work with LWC Drinks as the category continues to boom in line with increasing consumer demand for healthier drinking options.

With over 500 UK stockists already within wholesalers, independents and c-stores, Island Bay Hard Seltzer’s footprint keeps growing from strength to strength, adding to their distribution portfolio daily. Mudassar Aziz Founder of Island Bay Drinks said, “We are delighted to be working with LWC Drinks and proud to be the first hard seltzer brand to be available to consumers within this arena. Given the end of lockdown restrictions, people are heading back to their favourite establishments and now have Island Bay Hard Seltzer as a healthier alternative option to their usual calorific drink. “

Island Bay Hard Seltzer is available in 3 delicious flavours strawberry, mango and watermelon.